MURAD

EYE BELIEVE IN YOU

HOW TO DIMINISH PUFFINESS AND DARK CIRCLES

What ages you most? Surprisingly, it might not be wrinkles or gray hair but dark circles under your eyes. Although dark circles under eyes usually aren’t a sign of exhaustion or serious illness, they can make you feel old, unhealthy and exhausted, and most of us have experienced the “raccoon eyes.”

Handle with care. The skin under the eyes is the thinnest on the body. The many blood vessels in this area can show through the delicate skin, contributing to the appearance of dark under eye circles, especially if the vessels become dilated. Fat pads surround the eyes, and the muscles that enclose the upper and lower eyelids hold the fat pads (and skin) in place. As we age, skin and muscle lose elasticity, which can result in sagging around the eyes. With this known fact, as a makeup artist and avid beauty addict, I stress out the importance of a proper rigid eye care system to almost everyone that I encounter. I will always go out of my way to get my eye cream fix.

Puffiness under the eyes occurs when you retain water and your under eye tissue swells. Dark circles indicate blood vessels or hereditary pigment. To reduce puffiness, look for an eye cream containing caffeine, which causes blood vessels to temporarily constrict, or shrink. You should also avoid salt and drink plenty of water. For a quick at-home fix, apply cool compresses (tea bags soaked in ice water or cucumber slices work well) and rest with your head elevated for as little as 15 minutes or as long as overnight. To lighten dark areas, use a cream containing hydroquinone or kojic acid; both brighten hyper-pigmented skin. To cosmetically improve the appearance of dark circles, apply eye cream that contain mica or light-diffusing particles to make the skin seem lighter and brighter, if necessary, follow with concealer.

Shiseido
Benefiance Concentrated Anti Wrinkle Eye Cream ($50.00, shiseido.com)

PRODUCT 101: An ultra-rich, age-defense eye cream that protects skin from dehydration and dramatically minimizes the appearance of wrinkles and lines to promote a youthfully smooth, radiant look. Developed with Shiseido-exclusive Anti-Photowrinkle System, consisting of plant extract chlorella to counteract the appearance of future wrinkles. Recommended for dry and very dry skin. Pat around eye area, morning and night, as last step of skincare routine.


Murad
Lighten and Brighten Eye Treatment ($75.00, murad.com)

PRODUCT 101: A patented, triple-action formula targets the signs of environmental damage around the eye area. Scientifically proven to fight multiple signs of distress around the delicate eye area by lightening dark under eye circles and diminishing under eye bags and puffiness. Clinical testing has shown that using this product lightens dark under eye circles by an average of 59% and diminishes under eye bags and puffiness by up to 50%.











Beauty Talk



Deep Gray Shadow
It's an aggressive heavy black smoky eye. The perfect wash of gunmetal over the lids and a streak of glittery dark charcoal at the top and bottom lashes. For the perfect shade, try Make Up For Ever Diamond Shadow in Diamond Black, ($20.00, makeupforever.com).
• Blend a creamy vanilla shade on the brow bone for a highlight and pile on mascara for extra thickness and definition. With this look, soft pink-neutral lips and cheeks will keep it balanced.







Beauty Secrets



MAKE UP FOREVER - HD Microfinish Powder ($30.00, makeupforever.com)

A universal translucent finishing powder to be applied over foundation or worn alone. Sets the foundation and slightly mattifies skin without changing its natural contours. This 100% mineral silica powder softens the appearance of imperfections. Completely evens out the complexion for a glowing, radiant look. One universal shade for all skin tones:
• It's completely translucent and goes on any skintone. Its talc-free formula does not dry the skin and is formulated with 100% silica. Dermatologically tested.





NARS - The Multiple ($38.00, narscosmetics.com)

The original all-in-one, cream-to-powder, multi-purpose makeup stick. With fingertip application, The Multiple highlights, sculpts, and warms eyes, cheeks, lips, and body in an array of shades from sheer accents to mauve and bronze.





YVES SAINT LAURENT - Touche Éclat Radiant Touch ($40.00, yvessaintlaurent.com)

A luminizing pen that brings light and radiance to the skin, immediately erases any signs of fatigue, and brightens the complexion. The award-winning product is like eight hours of sleep and an instant pick-me-up in a magic wand. With a few strategically placed strokes, the complexion immediately looks rested, rejuvenated, and radiant:
• Banishes shadows and tired-looking eyes by adding light and creating an instant lift to the eye area.
• Widens eyes when used between the eyebrows and along the sides of the nose, and creates fuller looking lips when used in the hollow of the chin and around the contour of the lips.
• It's formulated for all skin types and for anyone who wants instant radiance, luminosity, and lift.





SMASHBOX - Photo Finish Foundation Primer ($36.00, smashbox.com)

This product creates a perfect canvas for foundation application. The silky blend of vitamins and antioxidants smoothes and perfects skin, while the unique formula helps to inhibit the destruction of collagen, and fills in fine lines and pores for a flawless finish:
• Use after moisturizer and before foundation for complexion perfection.
• This skin-soothing blend of antioxidants, which can be worn alone or under foundation, works overtime to fill in fine lines and even out skin texture.





SHISEIDO - White Lucent Brightening Cleansing Foam ($33.00, shiseido.com)

A gentle, purifying foam that effectively lifts away impurities and surface cells to help reduce surface melanin buildup and leave skin clean and bright:
• Removes impurities and excess surface oil with a fresh creamy lather. Helps exfoliate surface melanin, smooth skin, and minimize dullness.
• Formulated with Asian plant extracts to improve moisture balance. Leaves skin feeling dewy and smooth. Recommended for all skin types. Use morning and night.





YVES SAINT LAURENT - Volupté Sheer Candy ($30.00, yvessaintlaurent.com)

A glossy lip balm. This balm dresses your lips in a sheer veil of brilliant color boosted with vitamin- and antioxidant-rich fruit extract. Its ultra-light, sensual texture leaves lips feeling soft and hydrated for up to eight hours and is ideal for year-round use.





GUERLAIN - Orchidee Imperiale Eye & Lip Cream ($185.00, guerlain.com)

The protective and regenerative benefits of the orchid extract restore firmness, suppleness, density and hydration to these particularly delicate areas:
• Targets under-eye puffiness and dark circles with autofocus reflectors that light up the eye area.
• A tightening agent creates an instant rested look around the eyes.
• Crow's-feet are immediately smoothed.





SHISEIDO - Extra Smooth Sun Protection Cream SPF 36 PA+++ ($28.00, shiseido.com)

A highly nourishing cream-formula sunscreen for the face that defends against the powerful UVA/UVB rays that cause cell damage, dryness, roughness, and the premature signs of aging such as fine lines:
• Formulated with the retexturizing ingredient Xylitol to counteract roughness and keep skin looking soft and healthy. Contains Thiotaurine, an antioxidant that neutralizes free radicals.
• Can be applied easily and absorbs quickly, leaving no visible white residue or feeling of heaviness. Very water-resistant. Perspiration-resistant. PABA-free.
• All Shiseido sun products proudly display the Skin Cancer Foundation seal of recommendation.





Beauty Bites



YOU SAY "TOMATO," I SAY "TOMAHTO"!

They're packed with lycopene, which protects skin from the oxidation that results from sun damage and leads to wrinkles. Adding a little olive oil helps you absorb lycopene even better. Numerous studies have shown that eating foods high in lycopene is beneficial in warding off heart disease and several types of cancer such as lung, prostate, cervical, digestive tract and breast. Good sources of lycopene are pink grapefruit, guava, watermelon, and rosehips, but the most common and perhaps most powerful is the tomato.





ALMONDS, IT'S IN THE CRUNCH!

They're brimming with vitamin E, which neutralizes free radicals in your muscles and nervous system and enhances speed, coordination and balance. They also have good amounts of magnesium, potassium, zinc, iron, fibre and are a good source of healthy monounsaturated fat. They contain more calcium than any other nut which makes them great for vegetarians who do not eat any dairy products.





FEELING A LITTLE BLUE?

Blueberries have highest antioxidant capacity of all fresh fruit: being very rich in anti oxidants like vitamin C, B complex, vitamin E, vitamin A, copper, selenium, zinc and iron. They neutralize free radicals which can affect disease and aging in the body. Been proved to preserve vision: Blueberry extract, high in compounds called anthocyanosides, has been found in clinical studies to slow down visual loss. They keep you fresh, active, fit, sharp, close to nature and in a good mood, as they are very good anti depressants.





BEAUTY BENEFITS OF GREEN TEA

Green tea contains antioxidants that combat free radicals. Free radicals are byproducts of the human body and cause damage to cells and tissues. The antioxidants neutralize free radicals so they cannot cause any harm. Free radicals are one of the causes of many illnesses and they are one of the reasons for our aging. Green tea drinkers appear to have lower risk for a wide range of diseases, from simple bacterial or viral infections to chronic degenerative conditions including cardiovascular disease, cancer, stroke, periodontal disease, and osteoporosis.

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