DARE

Foreword by Madonna
There is something primal and mystical about the sense of smell. It connects us to memory, nostalgia and the ability to dream and fantasize. I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious. I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare. We can be tricked by what we see and what we hear but not by what we smell.

The Fragrance
Darkness and light, innocence and deceit. Truth or Dare by Madonna represents the dual forces that coexist in all of us. Daring to embrace the duality of our true nature. Truth or Dare by Madonna is a contemporary and sexy reinvention of a classic, a robust signature white floral. The unique blend of narcotic florals, balanced with addictive woods and vanilla, create a scent that is timeless yet modern, simultaneously dark and light. The addition of gourmand notes such as Vanilla and Caramelized Amber makes the fragrance stand out from traditional floral fragrances and gives it a contemporary edge.

The Bottle and Packaging
The bottle and carton, designed by Fabien Baron in collaboration with Madonna, feature a palette of rich gold and white, marrying elegance and sophistication with a touch of edginess. The bottle is luxurious and classic. The dichotomy of Truth or Dare by Madonna is apparent in the packaging, balancing purity and provocation. The white of the bottle and logo represent truth and spirituality. The unexpected beading detail gives the bottle a raw edginess. The carton is a statement in modern luxury, set in chic gold with a delicate white border, emblazoned with the bold Truth or Dare logo.

Available exclusively at Macys in April 2012 and at all specialty stores starting in January 2013.

Truth: Duality. Sin is my twin. Contradictions push and pull.

Dare: To expose what lies beneath. Infinite possibility.
In this tension, we find our true selves.

Truth or Dare by Madonna

Friday, March 30th, 2012 FRAGRANCE, MADONNA, MERT ALAS AND MARCUS PIGGOTT

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Beauty Talk



Deep Gray Shadow
It's an aggressive heavy black smoky eye. The perfect wash of gunmetal over the lids and a streak of glittery dark charcoal at the top and bottom lashes. For the perfect shade, try Make Up For Ever Diamond Shadow in Diamond Black, ($20.00, makeupforever.com).
• Blend a creamy vanilla shade on the brow bone for a highlight and pile on mascara for extra thickness and definition. With this look, soft pink-neutral lips and cheeks will keep it balanced.







Beauty Secrets



MAKE UP FOREVER - HD Microfinish Powder ($30.00, makeupforever.com)

A universal translucent finishing powder to be applied over foundation or worn alone. Sets the foundation and slightly mattifies skin without changing its natural contours. This 100% mineral silica powder softens the appearance of imperfections. Completely evens out the complexion for a glowing, radiant look. One universal shade for all skin tones:
• It's completely translucent and goes on any skintone. Its talc-free formula does not dry the skin and is formulated with 100% silica. Dermatologically tested.





NARS - The Multiple ($38.00, narscosmetics.com)

The original all-in-one, cream-to-powder, multi-purpose makeup stick. With fingertip application, The Multiple highlights, sculpts, and warms eyes, cheeks, lips, and body in an array of shades from sheer accents to mauve and bronze.





YVES SAINT LAURENT - Touche Éclat Radiant Touch ($40.00, yvessaintlaurent.com)

A luminizing pen that brings light and radiance to the skin, immediately erases any signs of fatigue, and brightens the complexion. The award-winning product is like eight hours of sleep and an instant pick-me-up in a magic wand. With a few strategically placed strokes, the complexion immediately looks rested, rejuvenated, and radiant:
• Banishes shadows and tired-looking eyes by adding light and creating an instant lift to the eye area.
• Widens eyes when used between the eyebrows and along the sides of the nose, and creates fuller looking lips when used in the hollow of the chin and around the contour of the lips.
• It's formulated for all skin types and for anyone who wants instant radiance, luminosity, and lift.





SMASHBOX - Photo Finish Foundation Primer ($36.00, smashbox.com)

This product creates a perfect canvas for foundation application. The silky blend of vitamins and antioxidants smoothes and perfects skin, while the unique formula helps to inhibit the destruction of collagen, and fills in fine lines and pores for a flawless finish:
• Use after moisturizer and before foundation for complexion perfection.
• This skin-soothing blend of antioxidants, which can be worn alone or under foundation, works overtime to fill in fine lines and even out skin texture.





SHISEIDO - White Lucent Brightening Cleansing Foam ($33.00, shiseido.com)

A gentle, purifying foam that effectively lifts away impurities and surface cells to help reduce surface melanin buildup and leave skin clean and bright:
• Removes impurities and excess surface oil with a fresh creamy lather. Helps exfoliate surface melanin, smooth skin, and minimize dullness.
• Formulated with Asian plant extracts to improve moisture balance. Leaves skin feeling dewy and smooth. Recommended for all skin types. Use morning and night.





YVES SAINT LAURENT - Volupté Sheer Candy ($30.00, yvessaintlaurent.com)

A glossy lip balm. This balm dresses your lips in a sheer veil of brilliant color boosted with vitamin- and antioxidant-rich fruit extract. Its ultra-light, sensual texture leaves lips feeling soft and hydrated for up to eight hours and is ideal for year-round use.





GUERLAIN - Orchidee Imperiale Eye & Lip Cream ($185.00, guerlain.com)

The protective and regenerative benefits of the orchid extract restore firmness, suppleness, density and hydration to these particularly delicate areas:
• Targets under-eye puffiness and dark circles with autofocus reflectors that light up the eye area.
• A tightening agent creates an instant rested look around the eyes.
• Crow's-feet are immediately smoothed.





SHISEIDO - Extra Smooth Sun Protection Cream SPF 36 PA+++ ($28.00, shiseido.com)

A highly nourishing cream-formula sunscreen for the face that defends against the powerful UVA/UVB rays that cause cell damage, dryness, roughness, and the premature signs of aging such as fine lines:
• Formulated with the retexturizing ingredient Xylitol to counteract roughness and keep skin looking soft and healthy. Contains Thiotaurine, an antioxidant that neutralizes free radicals.
• Can be applied easily and absorbs quickly, leaving no visible white residue or feeling of heaviness. Very water-resistant. Perspiration-resistant. PABA-free.
• All Shiseido sun products proudly display the Skin Cancer Foundation seal of recommendation.





Beauty Bites



YOU SAY "TOMATO," I SAY "TOMAHTO"!

They're packed with lycopene, which protects skin from the oxidation that results from sun damage and leads to wrinkles. Adding a little olive oil helps you absorb lycopene even better. Numerous studies have shown that eating foods high in lycopene is beneficial in warding off heart disease and several types of cancer such as lung, prostate, cervical, digestive tract and breast. Good sources of lycopene are pink grapefruit, guava, watermelon, and rosehips, but the most common and perhaps most powerful is the tomato.





ALMONDS, IT'S IN THE CRUNCH!

They're brimming with vitamin E, which neutralizes free radicals in your muscles and nervous system and enhances speed, coordination and balance. They also have good amounts of magnesium, potassium, zinc, iron, fibre and are a good source of healthy monounsaturated fat. They contain more calcium than any other nut which makes them great for vegetarians who do not eat any dairy products.





FEELING A LITTLE BLUE?

Blueberries have highest antioxidant capacity of all fresh fruit: being very rich in anti oxidants like vitamin C, B complex, vitamin E, vitamin A, copper, selenium, zinc and iron. They neutralize free radicals which can affect disease and aging in the body. Been proved to preserve vision: Blueberry extract, high in compounds called anthocyanosides, has been found in clinical studies to slow down visual loss. They keep you fresh, active, fit, sharp, close to nature and in a good mood, as they are very good anti depressants.





BEAUTY BENEFITS OF GREEN TEA

Green tea contains antioxidants that combat free radicals. Free radicals are byproducts of the human body and cause damage to cells and tissues. The antioxidants neutralize free radicals so they cannot cause any harm. Free radicals are one of the causes of many illnesses and they are one of the reasons for our aging. Green tea drinkers appear to have lower risk for a wide range of diseases, from simple bacterial or viral infections to chronic degenerative conditions including cardiovascular disease, cancer, stroke, periodontal disease, and osteoporosis.

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